Creative Leader and Thinker

Respected and respectful creative professional with 20 years of nyc agency experience in both digital and traditional mediums. Deep knowledge of how to activate brands across all social platforms. Lots of experience conceptualizing dynamic content at scale. Passionate about selling in purpose-driven brand acts. Enjoys collaboration with platform partners, branded content partners, integrated agency teams as well as clients and colleagues. Dynamic presenter who can build trust and rapport with clients. Knows how to spot talent, build teams and mentor the next generation of diverse creative thinkers.

 

Selected Achievements

  • Helped start the Shop Small movement and was part of the early team behind American Express’ Small Business Saturday

  • Increased sales of Chips Ahoy! by 16% in the first year of gaining the account

  • Helped pitch and grow the Mondelez business by 2MM in the last year

  • Has the highest employee-retention rate of any team in the New York office

Professional Experience

Digitas New York
SVP / Group Creative Director
Sept 2017 – Present
Currently leading a team of 15 full time and freelance creatives employees. Clients include Chips Ahoy! and Mondelez, Planet Fitness, Edgewell/Playtex, Heineken, Macy’s and the Ascend Foundation. Part of the agency’s core sell team for new business opportunities. Reports directly to the CCO.


VP / Group Creative Director
Sept 2013 – Aug 2017
Creative leader of the American Express account. Responsible for managing a team of six creatives. Focused primarily on the consumer business and social marketing. Shot a spot with Tina Fey which ended up being Amex’s highest performing spot of the year. Created a first-of-its-kind mixed reality shoppable music app for Amex Music with Justin Timberlake. Rolled out a number of branded content programs. Was an active participant in the American Express integrated agency team.


VP / Creative Director
Nov 2010 – Aug 2013
Creative leader on the the American Express account, including Small Business Saturday, Amex Travel, Merchant Services and consumer and business charge cards. Helped launch the Zync card which was targeted to the under 30 crowd.


Associate Creative Director
Sept 2008 – Oct 2010
Pitched and won the Comcast business.


Sr. Copywriter
Apr 2006 – Aug 2008
Pitched and won the Virgin Mobile business.

Additional Experience

Earlier in my career I was employed at the digital marketing agencies, Modem Media and Digital Pulp. Prior to that I was a junior editor at Oxford University Press.